Founded in 2024 by Paola, founder, creative director, and mother, Apple & Pink is a boutique luxury gifting brand offering thoughtfully curated pieces for newborns and little ones.
The brand was created with a clear vision. A more considered approach to baby gifting where quality, softness, and understated design come together effortlessly. Each piece is carefully chosen for its beauty and feel, with a focus on natural materials and timeless simplicity.
At its heart, Apple & Pink is shaped by a love of clean, delicate, and quietly beautiful things. Pieces that feel as special to give as they are to receive.
As a family-run business, every order is hand-packed with care and finished with subtle signature touches, creating a gifting experience that feels personal and refined.
Apple & Pink continues to grow as a destination for elevated baby gifts and keepsakes, designed to be cherished from the very beginning.
Before founding Apple & Pink, I spent many years working in a corporate environment. I have always loved gift-giving and receiving, it creates moments to remember, little experiences that can last a lifetime. I have always had an eye for quality and presentation, and I noticed there wasn’t a place where you could simply click a button and have it all done beautifully. Although the market has since evolved, I have always believed that true quality endures. My research led me to Peruvian Pima cotton, and I became determined to get every detail right for each item, from fabric to finish. It had to be perfect. During the production process, I became a mother for the first time, and I had the opportunity to use all of the products for my son. Experiencing them firsthand reinforced everything I hoped for, they were truly beautiful, practical, and enduring. Seven years on, my son still treasures his cherished companions, a reminder of why Apple & Pink exists: to create luxury gifts that are loved, used, and remembered.
At Apple & Pink, we believe that the little moments matter. Every product we create, every gift box we hand-pack, and every detail we consider is designed to celebrate life’s precious beginnings. We aim to make every gift a memory, something that feels personal, thoughtful, and beautifully crafted. Quality, elegance, and care are at the heart of everything we do.
Every item is carefully chosen and curated to ensure it delights both giver and receiver. From our signature Pima cotton clothing to our soft comforters, every product is made with care and attention to detail.
We are committed to offering products that are soft, safe, and long-lasting, providing a premium experience in both touch and design.
We value natural fabrics and materials that are kind to little ones and the planet. Wherever possible, we seek out ethical sourcing and eco-conscious production.
Gifts are more than objects, they’re gestures that celebrate milestones, love, and joy. We design our collections to strengthen connections between families, friends, and loved ones.
As a family-founded brand, we understand the joys and challenges of parenthood. We aim to honour and support mothers, families, and new parents, making thoughtful gifting easier and more joyful.
From the very beginning, every Apple & Pink piece has been about care, quality, and the joy of creating something truly special. Our journey led us to Peru, where we connected with experts who know the craft of Pima cotton inside out. Guided by their knowledge, we discovered manufacturers whose dedication to their art mirrors our own, ensuring that every fabric, stitch, and detail is thoughtfully considered. Seeing the materials firsthand and understanding the meticulous care that goes into every creation inspired us to bring the same attention and love to our collections, crafting pieces that are not only beautifully soft and comfortable but designed to be treasured for years to come.
At Apple & Pink, we believe the most meaningful gifts are those that create a feeling, a sense of comfort, thoughtfulness, and connection. Every piece we create is designed to be part of a moment: a new beginning, a quiet cuddle, a gesture of love. From the way our collections are curated to how each gift is carefully presented, our focus is on creating an experience that feels personal, intentional, and deeply considered. These are not just gifts to be opened, but keepsakes to be held onto.
Motherhood is made up of quiet moments as much as milestone ones. ‘Moments for Mothers’ is a space created to pause, reflect, and feel seen, inspired by my own journey into motherhood. Here, I share thoughts, stories, and gentle inspiration, shaped by real experiences and the small, meaningful moments that often go unnoticed. It is not about perfection, but presence, a place to connect, breathe, and feel reminded that you are not alone.
Apple & Pink was created to become a destination for thoughtfully designed baby gifts, where quality, craftsmanship, and emotional connection come together. Our vision is to build a brand that feels timeless rather than trend-led, offering pieces that are beautifully made, carefully curated, and chosen to be part of life’s most cherished beginnings. As we grow, we remain guided by intention, detail, and the belief that the most memorable gifts are those that carry feeling and purpose.
