Delight in giving a gift that’s as beautiful to receive as it is to give.
Our Middle Blue Gift Box is thoughtfully curated for moments that call for something a little more, more comfort, more texture, and more to treasure. Presented in our signature keepsake box and carefully hand-packed, it brings together our much-loved Petite set in calming blue tones with beautifully chosen additions designed to soothe, comfort, and delight.
Inside, you’ll find a refined blend of luxurious Peruvian Pima cotton pieces and soft everyday essentials, complemented by an all-cotton comforter, a gentle rabbit rattle, and handmade cotton knitted booties crafted in Peru. Each piece is selected for its softness, quality, and timeless appeal, creating a gift that feels both meaningful and wonderfully complete.
Designed to offer cosy comfort in the early months while remaining light and breathable, the Middle Blue Gift Box balances practicality with quiet luxury. From delicate embroidery and double-layered details to our signature handwritten card and subtle Apple & Pink scent, every element reflects care, intention, and love.
Perfect for welcoming a newborn, celebrating milestones, or marking a truly special moment, the Middle Blue Gift Box is a beautifully considered gift, one that brings comfort, warmth, and lasting joy from the very first days.
Size: One size | Designed to grow with baby (approx. 1–6 months)
Fabrics: Peruvian Pima cotton & soft cotton blends
Trims & Construction: Pima cotton trims; select pieces are double-layered for extra softness and comfort, finished with our signature delicate embroidery
Fit: Generously sized for comfort and growth
£185.00
Every Apple & Pink piece is made from natural, carefully selected materials, including certified Peruvian Pima cotton, the softest and most durable cotton in the world. Each garment is lovingly finished, steamed, folded, and hand-prepared before being placed in its signature Apple & Pink bag or presentation box.
We focus on every detail: softness, longevity, and the unboxing experience. Apple & Pink pieces aren’t mass-produced, they’re made for the moments you want to be remembered.
Every Apple & Pink item is made from natural, carefully selected materials, designed to be gentle on delicate newborn skin. Our Pima cotton sets are hypoallergenic, breathable, and cozy, ready to be worn comfortably from day one.
The only exception is our Alpaca Bear, which we do not recommend for newborns. It is designed for little hands from around three years old and is both hypoallergenic and flame-resistant.
Yes, this is what we specialise in. We have carefully considered the presentation of every gift, whether you choose a curated gift box or an individual item. Everything is delightfully presented and packaged, so there’s nothing more for you to do.
Whether you’re sending it directly to a new mother or bringing it to a baby shower, the presentation reflects the same care and attention we put into every piece.
Yes, every garment is made with gentle room for growth, so your baby can wear it longer. The careful cut and soft Pima cotton ensure comfort, movement, and durability, from the first days home to those precious early months.
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